Google SEO tools are an essential part of digital marketing. They help you optimize your website and improve its visibility in the SERPs.
The good news is, there are a lot of free tools that can be used to optimize your website for search engines. In this article, I’m going to share a list of the top free Google SEO tools available to help take your website to the next level.
Table of Contents
1. Google PageSpeed Insights
It is an invaluable tool for web development and optimization. This free service from Google offers detailed performance data about a website, as well as actionable advice on how to make it even faster.
It can help you identify specific areas of improvement that can result in significant speed gains.
PageSpeed Insights measures the performance of a page by looking at factors such as server response time, page size and render-blocking resources. It also provides helpful recommendations for how to optimize your website, including caching strategies, using a content delivery network (CDN), compressing images and more.
With PageSpeed Insights, you can easily improve the performance and speed of your website, leading to increased user satisfaction and better conversion rates.
Optimizing your website with PageSpeed Insights is an essential part of any successful web development strategy. Make sure to take advantage of these Google SEO tools and give your users the best experience possible.
Steps to get stated:
- Visit pagespeed.web.dev/
- Enter your website URL
- Wait for few minutes
- It will show the results for both Mobile & Desktop
2. Google Analytics
A powerful tool for tracking the performance of your website or application. It gives you detailed insights into how visitors are engaging with your digital presence, from what pages they visit to where they come from and how often.
With Google Analytics, you can make data-driven decisions about improving user experience and increasing conversions.
You can track more than just website visits – monitor social media campaigns, optimize content creation, analyze eCommerce transactions, target audience segments with AdWords campaigns, and more.
From small businesses to enterprises, anyone can use Google Analytics to gain a better understanding of their online customers and improve their marketing efforts. Get started today and unlock the power of analytics for your business!
Steps to get stated:
- Visit analytics.google.com/analytics/web/
- Add account name (website name)
- Enter property name
- Select category and business size
- Set up data stream
- Enter website URL and stream name
- Update Google analytics code in head section of your website
3. Google Search Console
This is a free service from Google that allows website and app owners to monitor their website’s performance in search results. It also provides tools to help you optimize your website for search engine visibility, diagnose site issues, submit new content for indexing, and more.
The console can be used to track keyword rankings, analyze backlinks, find broken links and other errors on the page, as well as identify potential security risks affecting your site. With this data at hand, webmasters can make informed decisions about how best to improve their website’s ranking on Google and other major search engines.
By utilizing Search Console effectively, it is possible to create an SEO strategy that will increase organic traffic and boost website visibility in SERPs (search engine result pages).
With the help of Google Search Console, webmasters can identify opportunities to improve their website’s user experience, content quality and overall performance.
Steps to get stated:
4. Google My Business
(GMB) is a powerful online tool that helps businesses reach more customers. It provides business owners with an easy way to manage their online presence across Google search, maps, and other platforms.
With GMB, you can create custom profiles for your business that include information about products or services, contact details, operating hours and even photos and videos. This allows customers to find the information they need more quickly and easily.
Additionally, GMB offers detailed analytics so you can better understand how potential customers are finding and interacting with your business online. By taking advantage of GMB’s features, businesses can boost visibility and generate more leads.
GMB also boosts local SEO ranking which in turn increases the likelihood of being found by potential customers searching on Google for a product or service in the local area. As such, GMB is an essential tool for businesses looking to reach more customers and increase their profits.
In conclusion, Google My Business offers business owners an easy and effective way to manage their online presence and reach potential customers. Through GMB’s features, businesses can make themselves visible to customers, create detailed business profiles, and gain invaluable insights into customer behaviour. GMB is a powerful tool that should not be overlooked, as it can significantly improve visibility and generate more leads for businesses of all sizes.
Steps to get stated:
- Visit business.google.com/create
- Type your business name
- Select relevant category
- Choose Yes or No for physical location
- Enter your business address
- Update other business details
5. Google Tag Manager
(GTM) is a free product that allows website owners to manage their digital marketing tags and code snippets in one easy-to-use, centralised platform. It makes it easier for webmasters to deploy tags without editing source code or having to bother the IT department.
GTM provides an intuitive user interface with drag-and-drop functionality and real-time previewing of tags before they are published on the website.
The platform also offers advanced features such as triggering tags based on user behaviour, automated debugging tools, custom variables, and support for third party data sources.
By using GTM, website owners can save time and effort managing their online marketing strategies while gaining greater control over their data collection process.
GTMs works by providing users with a code snippet that is added to their website. This snippet is placed on all the webpages in a website and acts as a container for all the tags or snippets of code used by online marketers.
When users make changes to the tags, they are reflected live on the website without any additional coding or development time being required.
GTM can be configured to only fire tags or snippets of code when certain user behaviour occurs, such as clicking a specific link or viewing a particular page on the website. This allows marketers to target and personalise their marketing campaigns more effectively.
Steps to get stated:
- Visit tagmanager.google.com/
- Account setup
- Enter acount and country name
- Container setup
- Enter website URL
- Select target platform (web, iOS, Android, AMP, Server)
- Finish creating setup
- Install Google tag manager code in the head of the page
- Add second Google tag manager (noscript) code after the opening <body> tag
6. Google Mobile-Friendly Test
A great tool for website owners to check the mobile-friendliness of their websites. The test quickly scans and evaluates a web page’s performance across multiple criteria, and provides detailed suggestions on how to improve its mobile experience.
By testing your website for mobile compatibility, you can ensure that it delivers an optimal viewing and user experience for visitors accessing your site from tablets and smartphones.
With this tool, you can quickly identify any issues that need to be addressed, such as content not displaying correctly on smaller screens, slow loading times, or unresponsive links.
Making sure your website is mobile-friendly is essential in today’s digital world—Google even gives higher search rankings to websites that are optimized for mobile devices.
Steps to get stated:
- Visit search.google.com/test/mobile-friendly
- Enter your website URL to test
- This might take a minute or two
7. Google Ads Keyword Planner
It is a helpful tool for digital marketers to identify the best keywords and phrases for use in their ad campaigns.
This tool can be used to determine how much traffic is generated by certain keywords, as well as their competition level, so you can choose the most effective ones for your campaign or content creation.
It also allows users to enter a keyword or phrase and generate ideas for related search terms that can be used in their campaigns. This tool can help marketers optimize their ads and get the most out of them by targeting the right audience.
With Google Ads Keyword Planner, users have access to a range of features such as keyword research and analysis.
It provides insights into the performance of a keyword or phrase and its competition. This data can be used to determine which keywords should be included in an ad campaign and how they should be targeted. By using this tool, digital marketers can create more effective ads that drive higher conversions.
Steps to get stated:
- Visit ads.google.com/aw/keywordplanner/home
- Click on “Discover new keywords or
- Get search volume and forecasts
- Enter products or services closely related to your business
- Select target location
- You will get relevant keywords and more
8. Google Trends
This is an incredibly useful tool for understanding what people are searching for on the web. By analyzing the search data of billions of users, Google Trends can provide insights into topics and trends that are popular in different countries or regions.
With this information, businesses can get a better understanding of their target market, develop more successful marketing campaigns, and do research on competitors.
Additionally, Google Trends has useful features like the ability to compare search terms over time and across regions.
Steps to get stated:
- Visit trends.google.com/trends/
- Enter a search term or a topic
- Explore data
9. Google Data Studio
It helps businesses to access, analyze, and visualize their data quickly. It provides an array of features that allow users to create interactive visualizations and dashboards in a matter of minutes.
Data Studio allows users to integrate data from multiple sources including BigQuery, Google Sheets, Google Ads, YouTube Analytics, Cloud Storage, and more. With this tool businesses can create stunning visualizations, utilize powerful insights and make better data-driven decisions.
Data Studio’s easy-to-use drag and drop interface makes it easier than ever to access, analyze, and visualize your data in meaningful ways.
Additionally, Data Studio allows users to share dashboards with teams or across an organization so everyone can easily understand the data.
Steps to get stated:
- Visit lookerstudio.google.com/
- Start creating reports
10. Google Lighthouse
An open-source, automated tool for improving the quality of web pages. It has audits for performance, accessibility, best practices, and SEO. It can be run from your browser as a Chrome Extension or from the command line.
With Lighthouse you can identify opportunities to improve your website and make it faster and more accessible for users. You can use the audit results to prioritize and plan your web development efforts. Lighthouse can help you create a better user experience and make sure that your website meets best practices and standards.
So if you’re looking for an automated way to improve the quality of your web pages, Google Lighthouse is a great tool to consider. With its easy setup and detailed reports, it’s sure to help you take your website to the next level.
Steps to get stated:
- Visit developer.chrome.com/docs/lighthouse/overview/
- Install Lighthouse chrome extenion
- Analyze page load
- Run audit
